The largest and most established agricultural technology fair in Latin America recorded a 7% increase in commercial transactions and business intentions, welcoming an audience of 197,000 people.

The 30th edition of Agrishow, which concludes this Friday, May 2, in Ribeirão Preto (SP), reached a record volume in business intentions, particularly in the agricultural machinery and equipment sector. A total of R$14.6 billion was recorded, representing a 7% increase compared to 2024, when it reached R$13.6 billion in business intentions.

João Carlos Marchesan, president of the fair, emphasized, however, that the realization of this business volume will only be possible with a robust Safra Plan and interest rates compatible with the sector’s needs.

Another record was set in terms of visitor numbers, which reached 197,000 people this year. In fact, tickets were sold out in advance on most days of the event.

A key highlight was the technology presented, including artificial intelligence solutions offered by exhibitors, as well as the presence of exhibitors and visitors from family farming. Small, medium, and large rural producers once again showed through Agrishow that agricultural technology is made for everyone involved in agribusiness.

In 2026, Agrishow will take place from April 27 to May 1.

About Agrishow

Agrishow 2025 is an initiative of the following entities: Abag – Brazilian Agribusiness Association, Abimaq – Brazilian Association of Machinery and Equipment Industry, Anda – National Fertilizer Diffusion Association, Faesp – Agriculture and Livestock Federation of the State of São Paulo, and SRB – Brazilian Rural Society. The event is organized by Informa Markets, a global leader in audience promotion and connection, specialized digital content, trade shows, hybrid events, and market intelligence.

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